Insights to Startups | Round 1 | Session 1
The Role of Sales and Marketing in Startups
Exploring the role of effective sales and marketing strategies in building, growing, and scaling successful startups.
Key Takeaways
Understand the role of sales and marketing in startup development.
Develop effective sales and marketing strategies to support startup growth.
Use sales and marketing activities to validate market opportunities.
Build sustainable customer pipelines for long-term business growth.
LeapGen IIT Accelerator successfully kicked off its “Insights to Startups” Speaker Series with the first session, “The Role of Sales and Marketing in Startups”, held on 13 February 2026.
The session was facilitated by Dr. P.A.P. Samantha Kumara, Associate Dean at the Informatics Institute of Technology (IIT Campus), and focused on the importance of effective sales and marketing strategies in the early stages of a startup.
Participants gained practical insights into aligning sales and marketing strategies to support startup growth, validate market opportunities, and build sustainable customer pipelines.
The session provided founders and participants with valuable perspectives on how strong sales and marketing foundations can contribute to the development and growth of a startup.
LeapGen extends its sincere appreciation to Dr. P.A.P. Samantha Kumara for sharing his knowledge and insights, and to all the founders and participants who actively contributed to the discussions.
Special thanks to the Media Society of IIT for capturing and documenting the valuable moments from the session.
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