Insights to Startups | Round 2 | Session 5
Digital Marketing & Storytelling
Using digital marketing and storytelling to communicate value, connect with audiences, and build stronger startup brands.
Key Takeaways
Understand the role of digital marketing in promoting and growing a startup.
Use storytelling to communicate value and make startup ideas more engaging and memorable.
Connect with target audiences effectively through relevant and compelling digital content.
Build a stronger startup brand through consistent digital marketing and authentic storytelling.
As part of the Insights to Startups – Round 2 series, LeapGen conducted an insightful session on “Digital Marketing and the Importance of Storytelling”, facilitated by Dr. Nathasha Fernando from the University of Westminster at the IIT City Campus.
The session provided LeapGen students with valuable insights into the role of digital marketing and storytelling in startup development. It explored how effective digital marketing strategies and compelling stories can help startups communicate their value, connect with their target audiences, and build stronger brands.
Our special thanks to Dr. Naomi Krishnarajah for connecting Dr. Nathasha Fernando with LeapGen and helping make this valuable learning opportunity possible.
The session offered practical perspectives that students can apply as they develop, communicate, and grow their entrepreneurial ideas.
Event Highlights
Explore highlights, photos, and insights from our past events.
More Events in This Category
Explore workshops, summits, and networking sessions tailored for founders and tech leaders.
